Privacy Policy of Geometric Gardens

Geometric Gardens is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and disclose your personal data when you interact with our online platform and services, in compliance with GDPR and other applicable data protection laws. We provide bespoke floral arrangements, event floristry, wedding floral design, corporate flower subscriptions, floral workshops, plant sales and styling, and botanical art installations.

1. Information We Collect

We collect various types of information in connection with the services we provide, which may include personal data:

• Information you provide directly to us: This includes data you submit when you request a quote, place an order, book a workshop, subscribe to our newsletter, or contact us. This may include your name, contact details (such as email address, phone number), billing and shipping address, and details related to your specific floral or event requirements.
• Payment Information: When you make a purchase, we collect payment details. However, we do not store full payment card numbers on our servers. All payment transactions are processed securely by third-party payment processors who specialize in handling sensitive financial data.
• Information from your use of our site: We automatically collect certain information when you visit or use our online platform. This may include your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits. This helps us understand how users interact with our site and improve their experience.
• Communications: If you communicate with us via email, phone, or other means, we may retain copies of these communications.

2. How We Use Your Information

We use the personal data we collect for various purposes, primarily to provide and improve our services to you:

• To Fulfill Orders and Provide Services: Processing bespoke floral arrangements, managing event floristry projects, coordinating wedding designs, delivering corporate flower subscriptions, and facilitating workshop bookings.
• To Communicate with You: Responding to inquiries, providing updates on your orders or bookings, sending essential service-related communications, and sharing information about new offerings relevant to your interests (if you have opted in).
• To Improve Our Services: Analyzing site usage to enhance user experience, optimize our online platform, and develop new floral products or services.
• For Marketing: With your consent, to send you promotional materials, newsletters, and special offers related to Geometric Gardens' products and services.
• For Legal Compliance and Security: To comply with legal obligations, enforce our terms and conditions, and protect the rights, privacy, safety, or property of Geometric Gardens, our customers, or others.

3. Legal Basis for Processing Personal Data

We only process your personal data where we have a lawful basis to do so, as defined under GDPR. These bases include:

• Contract: When processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract (e.g., fulfilling your order for floral arrangements).
• Consent: Where you have given clear consent for us to process your personal data for a specific purpose (e.g., subscribing to marketing communications). You can withdraw your consent at any time.
• Legitimate Interests: Where processing is necessary for our legitimate interests or those of a third party, and these interests do not override your fundamental rights and freedoms (e.g., improving our services, preventing fraud, maintaining the security of our online platform).
• Legal Obligation: Where processing is necessary for compliance with a legal obligation we are subject to.

4. Sharing and Disclosure of Information

We do not sell your personal data. We may share your information with limited third parties only where necessary and under strict conditions:

• Service Providers: We may share data with trusted third-party service providers who assist us in operating our business (e.g., payment processors, delivery services, website hosting, email communication services). These providers are contractually obligated to protect your data and only use it for the purposes we specify.
• Legal Requirements: We may disclose information if required to do so by law or in the good faith belief that such action is necessary to comply with legal processes, respond to claims, or protect the rights, property, or safety of Geometric Gardens, our customers, or the public.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of that transaction, provided the acquiring entity agrees to protect your data in a manner consistent with this Privacy Policy.
• With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.

5. International Data Transfers

Your personal data may be stored and processed in countries outside of the United Kingdom or the European Economic Area (EEA) where our service providers are located. When such transfers occur, we ensure that appropriate safeguards are in place to protect your data, such as relying on adequacy decisions or standard contractual clauses approved by the European Commission or UK authorities.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

7. Your Data Protection Rights

Under GDPR, you have the following rights regarding your personal data:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure ("the right to be forgotten"): You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The right to withdraw consent: Where our processing is based on your consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided below.

8. Cookies and Tracking Technologies

Our online platform uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand where our audience is coming from. Cookies are small data files stored on your device. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. Please note that if you disable or refuse cookies, some parts of our site may become inaccessible or not function properly.

9. Security of Your Information

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, use, disclosure, alteration, or destruction. We regularly review our security procedures to ensure they remain effective and aligned with industry best practices.

10. Links to Other Websites

Our online platform may contain links to other websites not operated or controlled by Geometric Gardens. This Privacy Policy does not apply to those third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "last updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Geometric Gardens

37 The Shard

London Bridge Street, Floor 33

London, Greater London, SE1 9SG

UK

13. Right to Lodge a Complaint

If you are not satisfied with our response to a privacy concerns, you have the right to lodge a complaint with the relevant data protection authority. In the UK, this is the Information Commissioner's Office (ICO).